Collection:
Juneau—Douglas City Museum
Object ID:
2011.07.025
Accession#:
2011.07
Credit Line:
Donated from the Amos Alter Collection.
Object Name:
Booklet
Title:
The Gray Line Juneau, Alaska 22 — Phones — 14
Year Range from:
1950
Year Range to:
1970
Scope & Content:
One pamphlet advertising The Gray Line, a tourism company serving Juneau, Alaska. Pamphlet consist of one piece of paper folded into four sections. Pamphlet is white (faded) with blue ink.
Front page (top to bottom):
Center at the top of the page, white text within a solid blue diamond reads: "The / GRAY LINE"
A white diamond with blue outline surrounds solid blue diamond. Within the white diamond in the lower proper right blue text reads "TRADE MARK" and in the lower proper left blue text reads: "REGISTERED"
Center on page is an image of a landscape. Directly below image blue text reads: "Photo Courtesy of Winter and Pond / Mendenhall Glacier Mirrored in Auke Lake"
Center at the bottom of the page, blue text reads "Juneau, Alaska / 22 — Phones — 14".
A decorative boarder is found both at the top and bottom edges.
Back page is an ad for Mike's Place. Decorative boarder along all four sides. Image of buidling with man standing in front at center. Above image reads: "You haven't seen Alaska — / Until you've seen / Mike's Place / in / DOUGLAS". Below image blue text reads: Known from Nome to New York for our famous / Steak, Chicken and Spaghetti Dinners/ DANCE TO THE BEST MUSIC / IN THE JUNEAU AREA! / — Open 24 Hours a Day —".
Inside Fold; Proper Right Side:
Decorative boarders separate section into two (2) smaller sections, the top approximately 2/3 of the page and the bottom approximately 1/3 of the page.
Top section is an ad for The Nugget Shop and has an image of a totem pole in the lower proper left corner (within the decorative boarder). The ad reads: "Visit — / The Nugget Shop / — A Commercial Museum of Alaskan Products / and Curios. The largest and most varied "for / sale" collection of Native—made Baskets, / Totems, Eskimo Carved Ivory, Parkas, Mukluks, / Moccasins, Polar Bear Rugs, Native Nugget / and Alaska Jade Jewelry, Curios and Antiques. / Your visit to Juneau will / be incomplete if you do / not visit the famous / Nugget Shop / Painting by Famous / Alaskan Artists".
The lower section is an ad for the Capitol Theatre and reads: "CAPITOL THEATRE / The Showplace of Juneau / DELUX MOTION PICTURE / ENTERTAINMENT / and NEWSCASTS / Day and Date with the Nation's / Leading Theatres".
Inside Fold; Proper Left Side:
Decorative boarders separate section into two (2) smaller sections, each approximately half of the page.
The top section is an ad for Percy's and reads: "FILMS MAGAZINES / PERCY'S / Cafe — Curios / Gifts / Liquor Store". There is an outlined star located between the "Gifts" and "Liquor Store" lines.
The bottom section is an ad for Lu—ek's Photo Shop and reads: "LU—EK'S PHOTO SHOP / Your Photographic Headquarters / Films / Cameras / Developing and Printing / Alaskan Photographs / Alaskan Slides / 20th Centruy Bldg. Juneau, Alaska".
Interior fold (fully unfolded):
The interior section visible when pamphlet is completely unfolded consists of four page sections, divided by the pamphlet's creases. Each has a decorative boarder found along the top and bottom edges (which match that of the front cover).
Three of the sections, (one section on the far proper right and the two center sections) provide information about the Gray Line services and the city of Juneau.
The far proper right page has the diamond Gray Line logo, as seen on the front cover, at the top of the page. There is an image of a landscape center on the pager. The image caption is located directly below the image and reads: "Lights of Juneau". Between the logo and the image text reads: "GRAY LINE OF JUNEAU / * Small Boat Harbor / * Mendenhall Glacier / * Skaters' Cabin / * Auke Lake". Beneath the image, two paragraphs of text read:
"Jueanu was discovered by Joe Juneau and Richard Harris in 1880. It became the captial of Alaska in 1912 when federal offices were moved from Sitka, early Russian capital. The population of Juneau and the surrounding area is approximately 10,000.
One of the largest hard—rock gold mines in the world can be seen as the steamer approaches Juneau, producing 12,000 tons per day when operating."
The adjacent page (center proper right) discusses the climate and fishing above an image of Mendenhall Glacier and begins discussing the tour offered by Gray Line below the image. At the bottom of the page, beneath the decorative boarder, text reads: "Photos in this folder are thru the courtesy of Winter and Pond Co."
The next page (center proper left) continues the tour description started on the previous page, text reading "TICKETS MAY BE PURCHASED FROM THE PURSER'S OFFICE" and an image of the Small Boat Harbor.
These sections read:
"Climate — Juneau's climate is mild. Winter are often wet, but the temperature is seldom below zero. Sufficient snow falls to provide excellent skiing on the Douglas ski trail and midwinter finds many skaters taking advatage of Mendenhall Lake's frozen surface."
"Fishing — In addition to mining Juneau supports a large fishing industry, is one of the nearest ports to the great halibut fishing banks of Icy Straits and Cross Sound."
"The Tour — After leaving the friendly atmosphere of the ship the visitor may join friends on the comfortable buses or cabs. Glacier Tours are so planned that much of interest may be seen. Each bus provides a guide to point out items of interest.
First the tour crosses tumbling Gold Creek, the founders' monument, still carrying sand containing gold down to the sea.The visitor may then view Juneau's small boat harbor, accommodating 400 small boats and several seaplanes. The tour then starts on Glacier Highway, rich in scenery, from which can be had a glimpse of Lemon Creek Glacier snuggled beneath the mountain peaks. Beautiful Auke Lake and Mendenhall Glacier with its awe—inspiring beauty can be viewed at close range, and is excellent photographic material.
Leaving the Glacier, the tour will continue to Auke Lake, making a stop for the convenience of camera fans. Arriving back in town, the tour passes the Governor's Mansion and stops at the Territorial Museum in the Federal Building, where the visitor may browse around. The city also has many curio shops which contain many items of interest."
The fourth section, on the far proper left, is an ad for the Baranof Gift shop. The ad mainly consists of an image of a woman sitting and working at a craft. Above the image text reads: "BARANOF GIFT SHOP" and below the image text reads: "From Alaska to You... / (Far Corner, Baranof Hotel) / JUNEAU, ALASKA / THE FINEST OF NATIVE HANDICRAFT / Moccasins Ivory / Mukluks Nuggets / Parkas Jade".
Front page (top to bottom):
Center at the top of the page, white text within a solid blue diamond reads: "The / GRAY LINE"
A white diamond with blue outline surrounds solid blue diamond. Within the white diamond in the lower proper right blue text reads "TRADE MARK" and in the lower proper left blue text reads: "REGISTERED"
Center on page is an image of a landscape. Directly below image blue text reads: "Photo Courtesy of Winter and Pond / Mendenhall Glacier Mirrored in Auke Lake"
Center at the bottom of the page, blue text reads "Juneau, Alaska / 22 — Phones — 14".
A decorative boarder is found both at the top and bottom edges.
Back page is an ad for Mike's Place. Decorative boarder along all four sides. Image of buidling with man standing in front at center. Above image reads: "You haven't seen Alaska — / Until you've seen / Mike's Place / in / DOUGLAS". Below image blue text reads: Known from Nome to New York for our famous / Steak, Chicken and Spaghetti Dinners/ DANCE TO THE BEST MUSIC / IN THE JUNEAU AREA! / — Open 24 Hours a Day —".
Inside Fold; Proper Right Side:
Decorative boarders separate section into two (2) smaller sections, the top approximately 2/3 of the page and the bottom approximately 1/3 of the page.
Top section is an ad for The Nugget Shop and has an image of a totem pole in the lower proper left corner (within the decorative boarder). The ad reads: "Visit — / The Nugget Shop / — A Commercial Museum of Alaskan Products / and Curios. The largest and most varied "for / sale" collection of Native—made Baskets, / Totems, Eskimo Carved Ivory, Parkas, Mukluks, / Moccasins, Polar Bear Rugs, Native Nugget / and Alaska Jade Jewelry, Curios and Antiques. / Your visit to Juneau will / be incomplete if you do / not visit the famous / Nugget Shop / Painting by Famous / Alaskan Artists".
The lower section is an ad for the Capitol Theatre and reads: "CAPITOL THEATRE / The Showplace of Juneau / DELUX MOTION PICTURE / ENTERTAINMENT / and NEWSCASTS / Day and Date with the Nation's / Leading Theatres".
Inside Fold; Proper Left Side:
Decorative boarders separate section into two (2) smaller sections, each approximately half of the page.
The top section is an ad for Percy's and reads: "FILMS MAGAZINES / PERCY'S / Cafe — Curios / Gifts / Liquor Store". There is an outlined star located between the "Gifts" and "Liquor Store" lines.
The bottom section is an ad for Lu—ek's Photo Shop and reads: "LU—EK'S PHOTO SHOP / Your Photographic Headquarters / Films / Cameras / Developing and Printing / Alaskan Photographs / Alaskan Slides / 20th Centruy Bldg. Juneau, Alaska".
Interior fold (fully unfolded):
The interior section visible when pamphlet is completely unfolded consists of four page sections, divided by the pamphlet's creases. Each has a decorative boarder found along the top and bottom edges (which match that of the front cover).
Three of the sections, (one section on the far proper right and the two center sections) provide information about the Gray Line services and the city of Juneau.
The far proper right page has the diamond Gray Line logo, as seen on the front cover, at the top of the page. There is an image of a landscape center on the pager. The image caption is located directly below the image and reads: "Lights of Juneau". Between the logo and the image text reads: "GRAY LINE OF JUNEAU / * Small Boat Harbor / * Mendenhall Glacier / * Skaters' Cabin / * Auke Lake". Beneath the image, two paragraphs of text read:
"Jueanu was discovered by Joe Juneau and Richard Harris in 1880. It became the captial of Alaska in 1912 when federal offices were moved from Sitka, early Russian capital. The population of Juneau and the surrounding area is approximately 10,000.
One of the largest hard—rock gold mines in the world can be seen as the steamer approaches Juneau, producing 12,000 tons per day when operating."
The adjacent page (center proper right) discusses the climate and fishing above an image of Mendenhall Glacier and begins discussing the tour offered by Gray Line below the image. At the bottom of the page, beneath the decorative boarder, text reads: "Photos in this folder are thru the courtesy of Winter and Pond Co."
The next page (center proper left) continues the tour description started on the previous page, text reading "TICKETS MAY BE PURCHASED FROM THE PURSER'S OFFICE" and an image of the Small Boat Harbor.
These sections read:
"Climate — Juneau's climate is mild. Winter are often wet, but the temperature is seldom below zero. Sufficient snow falls to provide excellent skiing on the Douglas ski trail and midwinter finds many skaters taking advatage of Mendenhall Lake's frozen surface."
"Fishing — In addition to mining Juneau supports a large fishing industry, is one of the nearest ports to the great halibut fishing banks of Icy Straits and Cross Sound."
"The Tour — After leaving the friendly atmosphere of the ship the visitor may join friends on the comfortable buses or cabs. Glacier Tours are so planned that much of interest may be seen. Each bus provides a guide to point out items of interest.
First the tour crosses tumbling Gold Creek, the founders' monument, still carrying sand containing gold down to the sea.The visitor may then view Juneau's small boat harbor, accommodating 400 small boats and several seaplanes. The tour then starts on Glacier Highway, rich in scenery, from which can be had a glimpse of Lemon Creek Glacier snuggled beneath the mountain peaks. Beautiful Auke Lake and Mendenhall Glacier with its awe—inspiring beauty can be viewed at close range, and is excellent photographic material.
Leaving the Glacier, the tour will continue to Auke Lake, making a stop for the convenience of camera fans. Arriving back in town, the tour passes the Governor's Mansion and stops at the Territorial Museum in the Federal Building, where the visitor may browse around. The city also has many curio shops which contain many items of interest."
The fourth section, on the far proper left, is an ad for the Baranof Gift shop. The ad mainly consists of an image of a woman sitting and working at a craft. Above the image text reads: "BARANOF GIFT SHOP" and below the image text reads: "From Alaska to You... / (Far Corner, Baranof Hotel) / JUNEAU, ALASKA / THE FINEST OF NATIVE HANDICRAFT / Moccasins Ivory / Mukluks Nuggets / Parkas Jade".
Notes:
Gray Line has been in business since 1910. The 1950—1970 year range is based off of the approximate population of 10,000 mentioned in the pamphlet and the state censuses for those years. The approximate population for Juneau and the surrounding areas was 8,700 for 1950, 9,700 for 1960 and 13,500 for 1970.
People:
Alter, Amos Joe
Hayden, Larry
Hayden, Larry
Search Terms:
Pamphlet
Tourism
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